Ruta runs your business day-to-day — free. StrikeFeed is the paid growth engine that helps you expand: licensed kitchens, food trucks, and new customers beyond the app.
How it fits together
Take pickup orders, manage your day, reach customers already on Ruta. Your everyday operating tool.
Get into a licensed kitchen, scale to a truck, automate your follow-up, and win customers beyond Ruta with real marketing.
PowerTools
Take the piece you need, or the whole engine. Everything's set up and run for you.
Answers calls, texts & DMs and takes the order 24/7 — even while you cook.
In Starter →Your own business number + texting, so customers reach you — not your personal cell.
In Starter →Auto reminders, missed-order text-backs, and review requests running on autopilot.
In Growth →Social + ads that put your food in front of new customers across DFW.
In Growth →We get you into a licensed kitchen and handle the health & permit paperwork (Collin County).
Concierge · $600 one-time →A done-with-you roadmap from home kitchen to your own food truck.
Concierge · project →Pricing · Ruta Founding rate
Ruta vendors get the Founding rate below — locked for 12 months, setup waived. Pay yearly and get 2 months free.
We get you into a licensed commissary and handle your health + mobile-food permit paperwork. Add to any plan.
Done-with-you roadmap: home kitchen → licensed truck. Quoted to your situation.
Ad spend (if any) is billed to your card by the platform — never through us. No long contracts; cancel anytime after your first 90 days.
Apply
Tell us where you're at and which tool you want. We'll reach out with a plan — no obligation.